Mad Men season 1 episode 10 Recap and FAQ
Episode Summary
In a family gathering at the Drapers, health concerns and Gene's need for independence are discussed. Sterling Cooper strategizes a negative ad campaign for Nixon against Kennedy, focusing on contrasting backgrounds. Don persuades Mr. Menken to modernize his store, aligning with changing customer preferences. Joan and Carol vent frustrations about their male-dominated work environment. Roger Sterling suffers a heart attack during a campaign brainstorming session. Don's conversation with Betty touches on loss and change. Later, Don shares a vulnerable moment with Rachel, revealing personal struggles and existential fears.
Full Episode S01E10 Recap
Frequently Asked Questions
Why does Elizabeth hide her sugar bowl from Gene?
Elizabeth hides her sugar bowl from Gene due to his diabetes.
Who arrives at the Draper home in this scene?
Gene and Gloria, Don's in-laws, arrive at the Draper home.
What is discussed about Gene's health?
Gene's diabetes and his need for a housekeeper are discussed, highlighting his health concerns.
What campaign are the Sterling Cooper team working on?
The Sterling Cooper team is working on the Kennedy vs. Nixon presidential race campaign.
What type of ad does the Sterling Cooper team plan to create for Nixon?
They plan to create a negative ad targeting Kennedy, emphasizing his privileged background.
What is Don Draper's role in the Menken's account?
Don Draper is overseeing the Menken's account, ensuring it is handled with care and modernized.
What is the main argument Don presents to Mr. Menken?
Don argues for modernizing the store to adapt to changing customer needs and a more sophisticated clientele.
How does Joan comfort Carol after her job frustrations?
Joan suggests a night out to distract from their troubles and provides emotional support.
What happens to Roger Sterling during the brainstorming session?
Roger Sterling suffers a heart attack during the brainstorming session.
Who does Don call to inform about Roger's heart attack?
Don calls his wife Betty to inform her about Roger's heart attack.
What does Don reflect on after Roger's heart attack?
Don reflects on the impermanence of life and the unexpected nature of events.
What intimate conversation does Don have with Rachel?
Don opens up to Rachel about his past and existential fears, leading to a moment of intimacy.
What does the scene between Don and Rachel reveal?
The scene reveals their vulnerabilities, desires, and the complexities in their lives.