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Mad Men - S03E02 - Love Among the Ruins
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Mad Men season 3 episode 2

Love Among the Ruins

 
Don's father-in-law pays a visit to his daughter's family. Peggy works hard on a campaign while the firm tries to decide if they will accommodate an unusual request from a client. Elsewhere, Roger plans a wedding.
 
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Mad Men / S03E02 : Love Among the Ruins
Season 3, Episode 2 | Aired on August 23, 2009 | TV-14 | 50 min. | AMC
Mark as watched
 
 
 
EPISODES
Season 3
Season 3
Season 3
Season 7
Season 6
Season 5
Season 4
Season 3
Season 2
Season 1
Specials
 
 
  • Mad Men - Episode 1 - Out of Town
    Episode 1
    Out of Town
  • Mad Men - Episode 2 - Love Among the Ruins
    Episode 2
    Love Among the Ruins
  • Mad Men - Episode 3 - My Old Kentucky Home
    Episode 3
    My Old Kentucky Home
  • Mad Men - Episode 4 - The Arrangements
    Episode 4
    The Arrangements
  • Mad Men - Episode 5 - The Fog
    Episode 5
    The Fog
  • Mad Men - Episode 6 - Guy Walks Into an Advertising Agency
    Episode 6
    Guy Walks Into an Advertising Agency
  • Mad Men - Episode 7 - Seven Twenty Three
    Episode 7
    Seven Twenty Three
  • Mad Men - Episode 8 - Souvenir
    Episode 8
    Souvenir
  • Mad Men - Episode 9 - Wee Small Hours
    Episode 9
    Wee Small Hours
  • Mad Men - Episode 10 - The Color Blue
    Episode 10
    The Color Blue
  • Mad Men - Episode 11 - The Gypsy and the Hobo
    Episode 11
    The Gypsy and the Hobo
  • Mad Men - Episode 12 - The Grown-Ups
    Episode 12
    The Grown-Ups
  • Mad Men - Episode 13 - Shut the Door. Have a Seat
    Episode 13
    Shut the Door. Have a Seat

Mad Men season 3 episode 2 Recap and FAQ

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Episode Summary

In "Muter for Bierdopje.eu," the team at Sterling Cooper discusses a commercial for Patio, a diet Pepsi variant, aiming to replicate a scene reminiscent of Broadway star Ann Margret. Meanwhile, at the Draper household, Betty and Don navigate family life and planning amidst Betty's pregnancy and the arrival of her father Gene, causing household tension. Back at the office, the team handles a campaign for the Ravenswood Nuclear Power Facility and faces challenges with the Madison Square Garden project, particularly concerning public perception and the demolition of historical buildings. Peggy Olson voices concerns about the artistic integrity of the Patio commercial.

Full Episode S03E02 Recap

### Scene: Muter for Bierdopje.eu - Discussion about a Pepsi commercial, referencing Ann Margret and Broadway. - The product is Patio, a diet Pepsi variant. The team discusses the legal aspects and marketing strategy. - Pete Campbell is eager to impress Pepsi and join the casting process. - Concerns about accurately replicating a scene and targeting the right audience are raised. ### Scene: Draper Household - Conversation about Carla and the household chores. - Betty and Don discuss their day and plan a trip to Tarrytown. - The conversation turns to antiques and their personal preferences. ### Scene: Sterling Cooper Office - Discussion about a campaign for Ravenswood Nuclear Power Facility. - The conversation shifts to the Pennsylvania Railroad Station demolition and the public's negative reaction. - Don Draper and others express disdain for the public opposition and discuss historical precedents for such demolitions. ### Scene: Draper Family Dinner - Discussion about the family's diet and Betty's pregnancy. - A conversation about household management and Betty's desire for autonomy in decorating. ### Scene: Sterling Cooper Office - Madison Square Garden Meeting - Meeting with Madison Square Garden representatives. - Tension over public perception and the firm's approach to the project. - The conversation touches on the city's development and the destruction of historic buildings. ### Scene: Draper Household - Gene's Arrival - Betty's father Gene moves in with the Drapers, leading to family tension. - Discussion about Gene's living arrangements and his impact on the family. ### Scene: Sterling Cooper Office - Patio Commercial Discussion - Discussion about the Patio commercial and its appeal to the target audience. - Peggy Olson expresses concerns about the message of the commercial. - The team debates the commercial's artistic integrity versus its marketing effectiveness. ### Scene: Draper Household - Family Dynamics - Betty struggles with her father living with them and the family dynamics. - Don and Betty discuss the situation and their differing views on handling it.

Frequently Asked Questions

What product is being discussed for a commercial in "Muter for Bierdopje.eu"?

Patio, a diet Pepsi variant.

Who originally performed the scene they want to replicate in the Patio commercial?

Ann Margret.

What is the theme of the commercial under discussion?

A scene that replicates one from Broadway, emphasizing the product's appeal to women.

Why is Pete Campbell eager about the Patio commercial?

He sees it as an opportunity to impress Pepsi and be involved in casting.

What topic is discussed regarding the Ravenswood Nuclear Power Facility at Sterling Cooper?

A campaign for the facility and the lack of public opposition.

What historical building's demolition is being debated at Sterling Cooper?

The Pennsylvania Railroad Station.

What is Betty Draper's concern at home?

Managing the household and having autonomy in decorating decisions.

What is the main issue in the meeting with Madison Square Garden representatives?

Handling public perception and the firm's approach to the garden's development.

Who moves in with the Draper family, causing tension?

Betty's father, Gene.

What concern does Peggy Olson raise about the Patio commercial?

The commercial's message and its appeal to the target audience.

How does the Patio commercial team view artistic integrity versus marketing effectiveness?

They debate its importance, balancing artistic integrity with effective marketing.

What family dynamic issue is Betty Draper facing?

The challenge of her father living with them and the impact on the family.

 
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